We are convinced that our relationships with clients are entirely defined by our service philosophy, and the results of this are reflected in our sales — sooner or later. Within our own company, the relationship with other departments that interact with ours is also influenced by this same attitude of service and commitment to quality in our performance and processes. Most importantly, not all of our team members are familiar with the concepts of quality or internal and external clients. This presents us with an opportunity for improvement — one that can simplify processes, speed up procedures, and ultimately enhance relationships between departments, and even more so, with our clients.

Digital marketing has created new areas of opportunity, improvement, and even performance tracking—something that, in the past, only the most seasoned salespeople could manage within their sales activity. Today, sales teams are multidisciplinary, span different generations, and we know that each one is, in some way, unique. So, how can we properly tailor KPIs for a sales team? What tools can we use to simplify processes, speed up procedures, and ultimately improve relationships between departments, with our sales force, and—most importantly—with our current and potential clients?

We are convinced that our relationships with clients are entirely defined by our service philosophy, and the results of that are reflected in our sales—sooner or later. Within the company, our relationships with other departments that interact with ours are also influenced by this same attitude of service and by the quality of our performance and processes. Most importantly, not all of our collaborators are familiar with the concepts of quality or of internal and external clients. This presents us with an opportunity for improvement—one that can simplify processes, speed up procedures, and simply enhance relationships between our departments, and even more so, with our clients.